About Us
Founded in 2019, Under The Bough is a design studio and collective of skilled artisans dedicated to crafting distinctive, handcrafted, high-quality home goods. Our growing team—spanning eighteen workshops and more than 60 artisans across Paraguay—works with passion and precision to bring each piece to life.
Every item we create is designed and crafted in-house, reflecting our belief that home goods should carry a sense of authenticity. We celebrate the artistry of both designer and maker, honoring the stories behind each piece and fostering a connection between the artisans and those who welcome these objects into their homes.
At Under The Bough, we are not only preserving a rich tradition of craftsmanship—we are evolving it. Our approach blends time-honored techniques with fresh perspectives, infusing every creation with intention and innovation. Each product is made in small batches, a process that demands patience, skill, and dedication. Handmade objects possess a unique vitality—a reflection of the intimate bond between maker and material, of culture and tradition woven into every detail.
Our mission is to capture this authenticity and offer it to you as a meaningful addition to your home and story. We believe that through this process, a tangible human connection is formed—one that endures for generations.
The Founders
Daniella Peña earned her degree in furniture design from the Savannah College of Art and Design (SCAD) in Savannah, GA. She quickly rose to the role of director of design at an outdoor furniture manufacturer, designing for major retailers across North America, Europe, and Asia. After years of traveling and gaining industry experience, she returned to her roots in Paraguay—where she was born and raised—to establish her own company. Today, she oversees the design and development of nearly every product at Under The Bough, shaping its vision with artistry and innovation.
Seth Shirah studied religious studies and anthropology before transitioning into business development in the healthcare sector. His creative background in music, combined with a deep appreciation for unique, handcrafted products—sparked by his travels with Daniella—led him to co-found Under The Bough. Together, they have built a brand that celebrates authenticity, tradition, and the artistry of handmade craftsmanship.
Our Mission
At Under The Bough, we believe that business can be a force for good. We aim to create beautiful, high-quality products while fostering sustainable practices, ethical sourcing, and meaningful community impact.
Our mission is to provide our artisans with lasting social and economic opportunities, which form the core of our business model. We partner with artisans, small businesses, and responsible suppliers to ensure that every piece we offer is crafted with integrity and care. Through our commitment to fair wages, environmentally conscious production, and giving back, we aim to uplift communities and minimize our footprint on the planet.
By choosing Under The Bough, you’re not just purchasing a product—you’re supporting a movement for thoughtful craftsmanship, sustainability, and positive change.